"Necessity is the mother of invention"
Plato
Lockdown 2 London, heavily pregnant - D day is coming and I started wondering how I was going to do my braids.
I was 5 miles away from products /services that would give me support for the first few weeks of my journey as a mum - why In the 21st Century should anyone have to go out of his way for the very hair do that could gives him peace of mind for weeks?
As my mother would say :
" What are you going to do about that?"
Well... I went to work.
Vox populi
I started to wonder if it was a "me problem" or a "group problem".
Gathering data and insights across the UK and Europe on braiding habits, confirmed there was indeed a whole Nation out there experiencing the same struggle.
It prompted me to get my village involved
The Village
As part of the African diaspora for the past four decades our family has now settled in different parts of the world.
Always noticing when visiting each other how impractical finding braiding products/services still is after all this time over here.
I've been putting together ventures for decades but this one had to be extra special .
I'm very pleased to say : BRAIDZNATION is the very first time they all agreed to come on board, making this venture even more dear to my heart.
FAMILY IS E.V.E.R.Y.T.H.I.NG
BRAID THE NATION,
BRAID ZEUUUUUH NATION,
BRAIDZNATION
We were set to be BRAID THE NATION.
To test the name we’d pronounce it in different accents which became a running joke.
It turns out that the french accent (our native tongue) was the funniest :
"Braid zeuuuuuuuuuuuuh nation "
It gave us all a good giggle so we kept that " Z" in.
We are now BRAIDZNATION